Selfridges London
Selfridges on Oxford Street is the second largest shop in the UK and is considered to be one of the best department stores in the world
Selfridges flagship store opened in 1909 in the heart of London's Oxford Street shopping district. It is only a three minute walk from Bond Street Tube Station.
Founded by Gordon Selfridge, success came from making shopping fun by displaying merchandise in a way that customers could easily see and examine it. He also put the high profit perfume displays front and centre at store entrance. These methods have since been adopted by department stores throughout the world. Another big first for this store was the first introduction of television to the public in 1925.
Selfridges has always been famous for its bold window displays which are a tourist attraction in and of themselves.
Selfridges departments include, womenswear, menswear, accessories, beauty, home & leisure, kids, food & wine and giftware.
As with the other top London department stores there are plenty of in store food and drink options ranging from quick snacks and deserts to French Bistros.
For more information on Selfridges flagship store in London please see their official site link below.
Facts For Your Visit
Fee: NoSelfridges London Hours:
Opening hours may differ on holidays
- Monday: 10:00 AM – 10:00 PM
- Tuesday: 10:00 AM – 10:00 PM
- Wednesday: 10:00 AM – 10:00 PM
- Thursday: 10:00 AM – 10:00 PM
- Friday: 10:00 AM – 10:00 PM
- Saturday: 10:00 AM – 10:00 PM
- Sunday: 11:30 AM – 6:00 PM
Address: 400 Oxford St, London W1A 1AB, UK
Phone: 020 7160 6222
Official Website: Selfridges London
Selfridges London Reviews
Rated out of 5![]()
I highly recommend the walking tour from Baker Street down to Selfridges, it’s a great way to see the city before diving into some world-class shopping. The store itself is a fantastic consortium of premium brands across every segment you can imagine, from clothes and accessories to a massive shoe and perfume selection.
The Foodhall is an absolute highlight. I tried the Rose Pistachio cake from EL&N, which was extraordinary. I also had a Chocolate Hazelnut milkshake at Lola’s Cupcakes, it was my first time seeing a cake blended directly into a shake! Such an indigenous and creative concept; it’s a must-try for anyone with a sweet tooth.
Shawshank Redemption - a month ago
This shopping center is famous for the great displays that they make, and when i visited in November and December, it was a disney christmas theme and so beautifully executed. Inside, you can find a lot, from clothes to home stuff. Very nice place that tips more towards the more highly prices items and brands.
Mike Aoun - a month ago
Selfridges’ window displays have always been a visual treat, and their Christmas displays are especially impressive. This year, they’ve partnered with Disney—more precisely, Disney is sponsoring all the holiday window displays, as well as some interior décor, including the iconic Christmas Shop.
As my daughter and I walked past Selfridges, we couldn’t help but stop and take photos of every window. She asked, “What’s the connection between Disney and Selfridges that makes this partnership make sense?” A good question.
For starters, Selfridges would be investing in elaborate Christmas displays regardless. And Disney, with its beloved characters and family-friendly films, is already a major part of the holiday entertainment landscape. But there’s more: earned media.
Without this partnership, most people wouldn’t visit a Disney store or theme park just to take photos and share them online. But now, thanks to Selfridges’ prime location and footfall, Disney is receiving a flood of organic social media exposure—mine included.
From a marketing perspective, this is a brilliant collaboration. Selfridges benefits from eye-catching displays and likely savings on decoration costs. Disney gains massive brand visibility and indirect promotion for its content and platforms like Disney+.
A smart, win-win partnership that makes the season a little more magical for everyone.
Bessie Lee - 6 months ago
Selfridges is the perfect place when you are a trinkets lover. In the kids section they had everything you could think of. The fish and chips jellycat experience with a lot of stock, sylvanian families, smiskies, Minecraft, blindboxes from sanrio etc. So whether you're a kid or a grown up who loves to treat their inner child to something, I feel like everyone would be able to find something here. Also sidenote the sylvanian families display was the cutest thing I've ever seen and it was so creative, I loved looking at that for some time.
Meike Woning - 4 months ago
Definitely a slice of Christmas heaven. The window displays outside are beautiful Alice’s of Disney magic, along with the castle and shooting star running the length of the building. The downstairs Disney collaboration and Christmas shop were magic. The giant disco Disney Christmas balls made the store feel like a world of wonder and possibility. A beautiful spot for some Christmas joy (and shopping).
Alyssa Becker - 6 months ago
![]()
Directions
| Tube Line | Nearest Station | Walking Time |
|---|---|---|
| Central and Jubilee Line | Bond Street | 3 Minutes |
How to get to Selfridges London by Tube
From Bond Street Station exit onto Oxford Street and walk to your left (west). Selfridges department store is ahead on your right.
Map & Instant Route Finder
Click&Go Map and Route Finder with public transit, walking, driving or cycling directions. Get up-to-the-minute transit times for your route.
Accommodations near Selfridges London:
Photo Gallery
-
Selfridges Window Display cc licensed photo by Spixey -
Photo Credit: alisdare1 - cc license via Flickr -
Photo Credit: Loco Steve - cc license via Flickr -
Photo Credit: Loco Steve - cc license via Flickr -
Photo Credit: Loco Steve - cc license via Flickr -
Photo Credit: Minnesota Denizen - cc license via Flickr -
Photo Credit: Minnesota Denizen - cc license via Flickr

