Selfridges London

Selfridges on Oxford Street is the second largest shop in the UK and is considered to be one of the best department stores in the world

Entrance to Selfridges Flagship Store on Oxford Street
Entrance to Selfridges Flagship Store on Oxford Street cc licensed photo by Loz Flowers

Selfridges flagship store opened in 1909 in the heart of London's Oxford Street shopping district. It is only a three minute walk from Bond Street Tube Station.

Founded by Gordon Selfridge, success came from making shopping fun by displaying merchandise in a way that customers could easily see and examine it. He also put the high profit perfume displays front and centre at store entrance. These methods have since been adopted by department stores throughout the world. Another big first for this store was the first introduction of television to the public in 1925.

Selfridges has always been famous for its bold window displays which are a tourist attraction in and of themselves.

Selfridges departments include, womenswear, menswear, accessories, beauty, home & leisure, kids, food & wine and giftware.

As with the other top London department stores there are plenty of in store food and drink options ranging from quick snacks and deserts to French Bistros.

For more information on Selfridges flagship store in London please see their official site link below.



Facts For Your Visit

Fee: No

Selfridges London Hours:
Opening hours may differ on holidays

  • Monday: 10:00 AM – 10:00 PM
  • Tuesday: 10:00 AM – 10:00 PM
  • Wednesday: 10:00 AM – 10:00 PM
  • Thursday: 10:00 AM – 10:00 PM
  • Friday: 10:00 AM – 10:00 PM
  • Saturday: 10:00 AM – 9:00 PM
  • Sunday: 11:30 AM – 6:00 PM

Address: 400 Oxford St, London W1A 1AB, UK

Phone: 020 7160 6222

Official Website: Selfridges London

Selfridges London Reviews

Rated 4.5 out of 5 Star Rating

5 Star Rating Selfridges – A Must-Visit for Shopaholics! Selfridges is hands down one of the most fun and stylish places to shop in London. From luxury brands to cool high-street finds, there’s so much to explore under one roof. The store itself is huge, beautifully designed, and always buzzing with energy. The fashion floors are a dream — whether you're into designer labels or just looking for trendy pieces, there's something for every style and budget. The beauty section is equally amazing, with all the top skincare and makeup brands, plus staff who are super helpful without being pushy. What really stands out is the overall experience. The displays are creative, the music sets the vibe, and there are often pop-ups or cool art installations going on. The Food Hall is also worth a stop — perfect for grabbing a quick treat or picking up something gourmet. It’s not just a store, it’s a day out! Whether you’re shopping seriously or just window-shopping, Selfridges makes it feel special. Definitely worth a visit if you're in London.
ANJALI G - a week ago

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4 Star Rating Selfridges in Mayfair is one of those places that feels like more than just a department store—it's an experience. The moment you walk in, everything from the lighting to the layout feels considered and luxe, but still accessible. I usually head straight to the fashion and beauty sections; the selection is always on point, with a mix of designer staples and newer, more niche brands that are hard to find elsewhere. The food hall is another highlight—whether you're after artisanal chocolates, fresh pastries, or something more substantial, it never disappoints. Even as someone who’s vegetarian, I’ve found plenty of thoughtful options. Staff are polished and helpful without being intrusive, which makes the whole visit smooth and enjoyable. Yes, it's indulgent, but there’s something about the Selfridges atmosphere that makes it feel worth it every time. It’s my go-to spot when I want a bit of retail therapy in a setting that’s both stylish and relaxed.
kungfu-pigeon - a week ago

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5 Star Rating Selfridges is a fantastic place to shop, dine, and unwind. It has a great mix of stores, from high-end brands to niche perfumes & cosmetics . The food court has plenty of choices, and the overall atmosphere is clean and well-maintained. The place is in a great shopping spot surrounded by many great shopping stores.. highly recommended
Ebtehal Al Muhsen - 2 months ago

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5 Star Rating A little jaunt to Selfridges to check out the Jellycat concession. It's a beautiful store and the staff in this particular concession were wonderful. They truly made the special trip worth it! There are photo opportunities with a giant Charlie Chip and a van you can get into! The fish and chip area is open for everyone to view even if you don't go specifically for those items. The range was immense (though not exhaustive) so it would have been wonderful to have a few more options there. The rest of the store is immaculate with gorgeous attention to detail at every turn. All the staff were welcoming and it definitely holds up to the hype!
JMDV - a month ago

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5 Star Rating Selfridges is one of London’s most iconic department stores, renowned for its grand architecture, innovative displays, and extensive selection of luxury goods. The store offers a visually stunning shopping experience, with each boutique and department curated like a contemporary art gallery, and features everything from high-end fashion and beauty to technology and gourmet food. The food hall and rooftop restaurant are particular highlights, offering both quality and atmosphere.
don max - a month ago

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Directions

Tube Line Nearest Station Walking Time
Central and Jubilee LineBond Street3 Minutes

How to get to Selfridges London by Tube

From Bond Street Station exit onto Oxford Street and walk to your left (west). Selfridges department store is ahead on your right.

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