Selfridges London

Selfridges on Oxford Street is the second largest shop in the UK and is considered to be one of the best department stores in the world

Entrance to Selfridges Flagship Store on Oxford Street
Entrance to Selfridges Flagship Store on Oxford Street cc licensed photo by Loz Flowers

Selfridges flagship store opened in 1909 in the heart of London's Oxford Street shopping district. It is only a three minute walk from Bond Street Tube Station.

Founded by Gordon Selfridge, success came from making shopping fun by displaying merchandise in a way that customers could easily see and examine it. He also put the high profit perfume displays front and centre at store entrance. These methods have since been adopted by department stores throughout the world. Another big first for this store was the first introduction of television to the public in 1925.

Selfridges has always been famous for its bold window displays which are a tourist attraction in and of themselves.

Selfridges departments include, womenswear, menswear, accessories, beauty, home & leisure, kids, food & wine and giftware.

As with the other top London department stores there are plenty of in store food and drink options ranging from quick snacks and deserts to French Bistros.

For more information on Selfridges flagship store in London please see their official site link below.



Facts For Your Visit

Fee: No

Selfridges London Hours:
Opening hours may differ on holidays

  • Monday: 10:00 AM – 10:00 PM
  • Tuesday: 10:00 AM – 10:00 PM
  • Wednesday: 10:00 AM – 10:00 PM
  • Thursday: 10:00 AM – 10:00 PM
  • Friday: 10:00 AM – 10:00 PM
  • Saturday: 10:00 AM – 9:00 PM
  • Sunday: 11:30 AM – 6:00 PM

Address: 400 Oxford St, London W1A 1AB, UK

Phone: 020 7160 6222

Official Website: Selfridges London

Selfridges London Reviews

Rated 4.5 out of 5 Star Rating

5 Star Rating I had a wonderful experience at Acqua di Parma in Selfridges. The team gave me such a warm welcome, and the staff were extremely professional, friendly, and knowledgeable. They took the time to introduce me to the fragrances and showed me the new scent from the Signatures of the Sun collection. They also introduced me to the new hand and body wash launch, which was lovely to discover. Even though there wasn’t an actual tester available, the staff member was incredibly helpful and went the extra mile to check the price for me and find an alternative to the glass version. I really appreciated her kindness, patience, and effort to help me find exactly what I was looking for. She also kindly mentioned that Selfridges offers a Click & Collect service, which is really convenient if I decide to purchase more Acqua di Parma products in the future. I also noticed that they offer a lovely Barbiere service, which adds another special touch to the overall Acqua di Parma experience. It’s a great combination of luxury grooming, beautiful fragrances, and excellent service. In the end, I purchased the new Cedro Virtuoso Hand and Body Wash, and I’m very happy with my choice. Thank you to the Acqua di Parma team at Selfridges for making my visit so warm, enjoyable, and memorable. Your genuine care and excellent service really made a difference. Keep up the amazing work — I’ll definitely be back next time to explore more beautiful Acqua di Parma products and hopefully experience the Barbiere service too! 🍋✨
stevensc - 3 weeks ago

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5 Star Rating What an experience! That was my first time and it was quite an eye-opening experience to realise such a place exists in London. I love the atmosphere and the look of the sellers' faces. They look warm and welcoming, it was a beautiful day to behold. Was I able to afford much? NO. I got away with an affordable perfume though😄, because I needed to exit with a Selfridges bag👌. I shall be back! I need to double my hustle. 😆
Omobola Adeola Zabayo - a month ago

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4 Star Rating This shopping center is famous for the great displays that they make, and when i visited in November and December, it was a disney christmas theme and so beautifully executed. Inside, you can find a lot, from clothes to home stuff. Very nice place that tips more towards the more highly prices items and brands.
Mike Aoun - 4 months ago

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5 Star Rating ​I highly recommend the walking tour from Baker Street down to Selfridges, it’s a great way to see the city before diving into some world-class shopping. The store itself is a fantastic consortium of premium brands across every segment you can imagine, from clothes and accessories to a massive shoe and perfume selection. ​The Foodhall is an absolute highlight. I tried the Rose Pistachio cake from EL&N, which was extraordinary. I also had a Chocolate Hazelnut milkshake at Lola’s Cupcakes, it was my first time seeing a cake blended directly into a shake! Such an indigenous and creative concept; it’s a must-try for anyone with a sweet tooth.
Shawshank Redemption - 4 months ago

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4 Star Rating Visited Selfridges in London and had a great experience. The store is huge with an amazing variety of brands and products all in one place. The layout is beautiful and the atmosphere feels very lively and luxurious. I enjoyed walking through the different sections, exploring fashion, accessories, and food options. It’s definitely one of the best shopping destinations in London and a great place to visit even if you just want to look around and enjoy the experience.
Piyush Karki - 6 months ago

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Directions

Tube Line Nearest Station Walking Time
Central and Jubilee LineBond Street3 Minutes

How to get to Selfridges London by Tube

From Bond Street Station exit onto Oxford Street and walk to your left (west). Selfridges department store is ahead on your right.

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